Concours of Elegance Germany

The inaugural Concours of Elegance Germany demonstrated exceptional market understanding through its strategic selection of Lake Tegernsee, successfully engaging Germany’s traditionally private collector community. Its immediate impact drew 60 exceptional vehicles, with 40 percent international participation, whilst securing prestigious partnerships with A. Lange & Söhne and RM Sotheby’s.

The event’s sophisticated execution, generating £750000 in revenue and attracting 4900 visitors, established new standards for European concours excellence. Its success in accessing previously unseen German collections, combined with RM Sotheby’s record-breaking auction, created immediate gravitas within the international collector car community.

Most significantly, the concours achieved the rare distinction of feeling like an established fixture despite its inaugural status, demonstrating how careful planning and regional sensitivity can create instant automotive heritage celebrations.