The Aurora Scandinavian Concours

The Aurora Scandinavian Concours established new benchmarks for automotive celebration through its innovative fusion of classic elegance and contemporary hypercar culture at Norrviken’s botanical gardens. The inaugural event attracted 10000 visitors, notably including 1100 young enthusiasts aged 12-17, demonstrating exceptional commitment to nurturing future generations.

Its dual focus celebrated both heritage, with the winning 1955 Lancia Florida Coupe, and modern engineering through the 2012 Bugatti Veyron Grand Sport ‘Wei Long’. The partnership with Koenigsegg enabled hypercar owners to experience their vehicles on the manufacturer’s test track, whilst BMW Group and J.P. Morgan’s support enhanced the event’s international prestige.

Distinguished by royal attendance and meaningful charitable impact through Project Playground, the event’s success in combining social significance with automotive excellence demonstrates how modern concours events can evolve beyond traditional formats.